Since 1983, more than one hundred million open-editions of his work have been sold internationally, including serigraphs and other limited edition graphic works. Alford (Alex) has many high profile collectors, such as, Michael Jordan and Richard Barry. In 2006, Gockel was commissioned by the United States Olympic Committee to create an official piece of artwork for the 2006 Olympics in Turin, Italy. Alex is very popular with the Park West VIP Auctions that are on cruises and in luxury hotels.